A huge possibilities of business is observed in one of the specific region of South-Asia, that is Singapore. The market of Singapore is quite big; a person eager to commence a business or start-up can easily contact to the government of Singapore and get the permission. The norms and criteria for applying for permission is very simple. For the business you should observe trends in the Singapore market scene and react quickly, as required. There are abundant of opportunities to start business in Singapore both for foreigners and locals.

Due to updates in the technology, businesses are also changing their perspective. Singapore has very high number of internet users. There are about 4 million user of internet. Adoption of digital media can be very fruitful for your business, as it provides fast connectivity with the target audience. Singaporeans usually search for any information by the statistical use of Voice Search, Artificial intelligence, Cyber Security, FinTech (Financial Technology). Digital media includes online as well as offline marketing strategies, print media, telemarketing etc. Digital Media has a large contribution in the economic development of the country.

There is a question which continuously hammer, what are the market share of the different media in Singapore? Every digital media has different market share depending on the type of target customer. At some places outdoor media has good share, whereas at some places telemarketing will have an appropriate share. Telemarketing is an old marketing strategies, you need to call an individual for the business purpose, that can be a security firm or bank. Most of the Singaporeans are adopting digital media as a primary source for news and other entertainments, hence it becomes very important for the new businesses to effectively use digital media for advertisements. Business should keep count of mindset of the target customers and decide for the content.

As per the reports by the Singaporean government, about US$300 million of revenue is generated. People are widely connecting through high speed broadband and internet. With the adoption in digital media, expenditures on traditional way of advertisement have declined. The technology has uplifted the interest of people from traditional ways to modern ways, also decreased the cost of advertisement. The use of social media in advertisement can make it very useful in terms of business or a product. Many of the institutes are offering online and offline courses to solve the purpose of marketing like Digital Vidya Singapore, Marketing Institute of Singapore.


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