Over the last couple of years, the retail industry has shown a tremendous growth thanks to the advent of online shopping. Nowadays, many consumers are turning to online stores whenever they want to purchase personal or household items. However, the brands that are most successful tend to maintain consistency across both online and brick-and mortar. If this is not enough, they ensure customers have a remarkable online experience when shopping.
If you’re planning to start an online store, it is highly advisable for you to prioritize the experience of customers. After all, this is the only way you can stand out from your competitors while at the same time winning over a huge share of the market. But how can you pull this off successfully especially when you’re doing business for the very first time? Here are three tips to consider when looking forward to improving the online shopping experience.
Prioritize Website Appearance and Functionality
Let us face it; the first impression always matters. There is no way customers are going to settle on online general stores that have a terrible appearance. As an online brand, your site is your first impression. Even though shoppers might find your site from a wide range of channels, once they land, it’s your sole responsibility to convince them if they’re to place an order or pass by the window. To pull this off successfully, you must invest in website appearance and functionality. Depending on your industry, you can opt for tutorials, real customer photos, recipes to mention a few.
Simply because you have a beautiful website, it does not mean you should skimp on speed. Time is money, precisely on the internet, than it is in person. To have a smooth ride, aim to keep website load time at about three seconds or even less. This action ensures visitors do not grow impatient and close that window. At no time should you incorporate displays or third party applications on your site if they only slow down your website.
Focus on Mobile Responsiveness
Paying a visit to Blue Ridge North, an online general shopping store, you’ll notice they command a huge share of the market. This is possible since you can visit https://blueridgenorth.com/ even from your smartphone. What we are trying to imply is that the days of shopping via a Personal Computer or desktop are long gone and mobile scrolling is taking their space. For you to follow in the footsteps of Blue Ridge North, you ought to focus on mobile responsiveness. This way, customers can place an order using their smartphone. Be wary of the devices customers are relying on thus streamlining the experience across the board.
Consider Live Chat
Online shopping is not quite different from shopping at a brick and mortar store considering customers may need real-time support from the staff. For you to offer exactly this, it is highly advisable that you consider live chat functionality. This action goes a long way in making sure customers get answers to any questions they might have in mind. Be sure to offer them outlets to raise concerns and find answers without having to go through a lot. Remember, good online support can help to smooth over a customer’s bad ecommerce experience regardless of the products or service you have to offer.
Display Real Customers Photos
Giving customers a clear picture of what you have to offer without being able to hold or see it is never a walk in the park when running an online store. Nevertheless, this should not deter your quest of achieving business success since you can replicate this in-store experience online by embracing customer photos. But how is this even possible in the first place?
Well, you only have to display real customer photos on your ecommerce website thus increasing sales drastically. This is possible since customers tend to get a clear idea of what you have to offer when they see other people using it. Unfortunately, this is something you may never achieve single-handedly especially when you do not have the needed experience.
It is for this reason that most entrepreneurs are seeking the help of social influencers to encourage customers post about their brand on social media. If you’re yet to embrace this, then it’s high time that you utilized current customers in opening door for new ones.
Prioritize Free Shipping
One of the main reasons why most people turn to online shopping is to avoid the stress of visiting brick and mortar stores. Actually, this is the only way they can cut on costs when doing shopping. Be sure to offer exactly this by befriending free shipping. You should, however, be wary of price points that generate more profit, but discounted and free shopping options can play an important role in increasing the bottom line. After all, most shoppers would rather get free shipping and buy more than getting less and paying for shipping.
Offer a Wide Range of Products
Last but not least, you ought to give your customers a wide range of options to choose from. In fact, this is one of the easiest ways of winning over a huge share of the market. Paying a visit to Blueridgenorth.com, you will notice they offer products touching on beauty & health, fitness, gadgets, pets, home & kitchen to mention a few. No wonder they command a huge share of the market considering they’re able to serve as many customers as possible. Remember, customers do not like jumping from one online store to another simply because they cannot get everything they need in one place.
The Bottom Line
Improving the online shopping experience of your customers is not that hard as long as you understand what is expected of you. Hopefully, this guide will come in handy thus making sure your online general shopping store stands out from the rest. It is then that you can achieve business success.