A common headache for any account manager is a decrease in budget. While putting in extra dollars might seem like an answer to account limitations, there are some things that you ought to watch out for regarding budget increases. One area that you should never forget about is Search Engine Marketing (SEM).

For you to take advantage of the fastest growing search engines worldwide without sacrificing performance, it is in your best interest that you understand what’s expected. Fortunately, we are here to offer a helping hand. Here are some of the ways to increase SEM spend without sacrificing performance.

Keyword Expansion

For your business website to appear on the first page of Google search results, you should consider expanding your keyword focus. The best way to go about this is by auditing the search queries to look for additional keywords to your campaigns. For those who do not regularly audit the search query report, they could be missing out on potential keywords and phrasing of keywords. Long-tail keywords will certainly help you out as they typically have a slightly lower cost per click.


When planning to set up a new search campaign, it is essential that you enter target geography to serve your ads. If at all your account is limited by budget, then geo targeting might reflect that by choosing only the most important radii, cities, or states. For those who would rather focus on niche, even when limited by budget, its best practice to start with a larger target area. It is then that you can reduce as needed.

Work with an SEM Agency

Working with an experienced SEM agency is one of the best decisions whenever you want to run effective campaigns without sacrificing performance. These agencies understand the difference between SEM and SEO while at the same time boast of a creative and technical experience to help you out from the word go. Whether your main intention is creating high-quality ads or you simply want to craft copy which demands attention, then they will help you through everything.

Final Thoughts

Provided you understand the different SEM factors, it won’t take long before you finally get the most from your campaigns. If you are in dire need of a reputable SEM agency you can count on, then you should look no further than MediaOne Marketing. Get in touch with them today and find out more about what they have to offer.


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