When you have a look at your spam folder, chances are you will see phishing emails, unsolicited advertisement or even companies you no longer want to hear from, but won’t let you unsubscribe from their email newsletters. Well, spammers tend to harvest email address from dubious sources and indiscriminately send advertisements. If you are looking forward to leveraging Electronic Direct Mail (EDM) marketing, then you should not steer clear from doing that.

But before you invest in EDM email marketing, it is essential that you understand what it entails. Keep reading to find out more and determine what it takes to run a successful campaign and attain business success.

What is EDM Marketing?

First up, you ought to understand what this type of digital marketing campaign is all about. To cut the long story short, EDM Marketing entails strategic and continuous database building and refining. This is done with the intention of sending personalized communications that are precisely tailored to the varying segments of your contact database. Even though it is basically email marketing, it also relies on other marketing platforms to communicate and reinforce the campaign message.

What Does an EDM Marketing Campaign Look Like?

One thing you ought to keep in mind is that this type of marketing campaign is defined by a few specific characteristics. In short, it should optimised to target mobile customers and your content rendered beautifully across devices. After all, more and more people are engaging with their mobile devices when compared to watching TV.

Even though a technique that email blast campaigns of yore propagated no longer works, there is more to it than meets the eye. As is the case with any other form of direct marketing, EDMs must be created with a specific demographic in mind. To pull this off successfully, you need to consolidate your email contacts to create offers that align with the needs of your intended recipients.

The Bottom Line

Using an EDM Marketing in your campaigns will ensure you reach out to your intended audience without the hassle. For those who might think email marketing alone is not sufficient enough to get them the results they need, then running an EDM campaign will work to your advantage. You can start by retargeting subscribers who clicked on an email link via Facebook before proceeding. Be sure to read more about creating an eDM campaign here.


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