Global digital marketing spending is expected to reach even greater heights in the coming years. And businesses are increasing their investment in digital marketing because it works. But, not always.
Many of these businesses keep making the same digital marketing 1on1 mistakes that affect their traffic and lead generation conversion rates and ROI. This article will take you through some of the most common digital marketing mistakes to avoid and which businesses everywhere make. Let’s get started!
Doing Anything without Clearly Defined Audiences
You’d be surprised to learn that close to 90% of companies using personas have been able to create a clearer understanding of their buyers. Remember, only a few very specific groups will bring in most of a business’ revenue, and ‘casting your net wide’ means neglecting these in favor of fickle possibilities.
What’s even more fascinating, this approach inhibits them from developing a deep understanding of their actual prospects’ interest pain points, and behavior patterns. Understanding your customer is the foundation of every solid 1on1 digital marketing strategy, so define your market and get to know the people you’re selling to.
Failing to Address Your Audience & Their Pain Points Directly
Your audience is mostly interested in solving their problems and pain points- not in your products. Rather than focusing on your product’s features, talk to your prospects and customers about how it can make their lives way better.
Ensure you describe how it can transform your buyer in a way they hope for and move them from the issue-ridden ‘before’ state to the improved ‘after’ state. Think hard about the offer you’re making and the desired ‘after’ state.
Neglecting the Keyword Research
87% of your customers commence their product searches online, meaning that when the need for your offering arises, they turn to search engines first. Ignoring keyword optimization means missing out on the opportunity to meet your customers organically in search when their purchase intent is high.
The good thing about getting your keywords right while handling your 1on1 internet marketing campaigns is that it allows for an increase in organic traffic, number of qualified leads, and insight into audience preferences and pain points.
To pull this off successfully, you should find out what keywords you already rank for, look at what your competition is doing, use Google’s search suggestions as a tool for research, and put yourself in the position of your customers.